Bedrock Korea Community Event – Campaign Report

Project Overview

Bedrock stands as the first multi-asset liquid restaking protocol, revolutionizing the DeFi landscape by bringing Bitcoin, Ethereum, and DePIN native rewards into decentralized finance with instant liquidity. The flagship product, uniBTC, enables BTC/wBTC holders to earn yield while maintaining on-chain liquidity, with restaking secured via Babylon and integrations across multiple blockchain networks.

The protocol represents a significant advancement in liquid staking technology, where uniBTC represents staked wBTC (1 uniBTC = 1 wBTC staked) and is designed to capture staking rewards while remaining composable in DeFi applications. This innovative approach addresses the fundamental challenge of Bitcoin's limited yield generation capabilities within the DeFi ecosystem.

Current Status & Ecosystem Expansion

Bedrock operates as a live, production protocol with multichain deployment across several EVM networks, demonstrating active cross-chain liquidity and robust technical infrastructure. The platform has publicly signaled expansion to new ecosystems, including Solana through a strategic partnership with Saros DEX, bringing uniBTC pairings to Solana users and builders, significantly expanding the protocol's reach and utility.

"Bedrock's multi-asset liquid restaking protocol represents a paradigm shift in DeFi, enabling Bitcoin holders to participate in yield generation while maintaining liquidity and composability across multiple blockchain ecosystems."

Market Context & Strategic Positioning

Korea maintains its position as one of the world's most active cryptocurrency markets, with KRW-denominated trading reaching approximately $663 billion in 2025, underscoring deep retail participation and exceptional market liquidity. Upbit dominates as a top global exchange by volume with significant domestic market share, highlighting concentrated retail flows and strong price discovery mechanisms in KRW trading pairs.

Korean Cryptocurrency Market Dynamics

Comprehensive surveys indicate that approximately one in five Koreans has invested in cryptocurrency assets, reinforcing the scale and intensity of the retail user base. This sophisticated market environment creates unique opportunities for innovative DeFi protocols like Bedrock to establish meaningful presence and drive user adoption through targeted community engagement strategies.

Strategic Value Proposition for Korean Users

The aligned benefit for Korean cryptocurrency users centers on maintaining Bitcoin liquidity while accessing yield opportunities in expanding ecosystems like Base and Solana via uniBTC. This value proposition directly addresses the Korean market's preference for innovative financial products that combine security with yield generation capabilities, positioning Bedrock as an attractive solution for sophisticated crypto investors.

Campaign Details & Execution Framework

The Bedrock Korea Community Event executed from September 4, 19:00 to September 18, 19:00, with winner announcements scheduled for September 19. The campaign employed a strategic approach combining culturally resonant rewards with simple participation mechanisms to maximize community engagement and user acquisition within Korea's sophisticated cryptocurrency ecosystem.

Reward Structure & Cultural Localization

The campaign featured Korea-localized incentives including AirPods 4 (1 winner), Baemin 50,000 KRW gift cards (5 winners), Kyochon Honey Combo + 1.25L Coke sets (20 winners), and Starbucks Americano T (50 winners). This reward structure demonstrated deep understanding of Korean consumer preferences, emphasizing popular food delivery services, premium chicken brands, and coffee culture that resonates strongly with local audiences.

Winner Selection Criteria & Community Engagement

The campaign implemented a tiered selection system where AirPods and Baemin gift cards featured higher odds for active community participation, while other items utilized random draw mechanisms among participants. This approach incentivized meaningful community engagement beyond simple entry, fostering genuine interaction and long-term community building rather than purely transactional participation.

Community Response & Cultural Resonance

Community sentiment examples such as "치킨 20마리나 뿌리네요… 보상이 푸짐… 어렵지 않으니 보상 노리고 참여" demonstrate the campaign's successful cultural localization, with participants appreciating the generous food and coffee vouchers that align with Korean lifestyle preferences. This organic engagement indicates effective reward selection and community messaging that resonated authentically with target audiences.

Results & Strategic Impact Assessment

As of September 18, the campaign maintained its scheduled timeline with smooth execution, featuring clear call-to-actions, low friction entry mechanisms through Telegram and form submission, and culturally familiar prizes driving healthy participation rates. The winner announcements proceeded as planned on September 19, with final participation and growth metrics compiled following the draw and prize fulfillment processes.

Campaign Execution Success & Community Building

The campaign's execution demonstrated effective community management and engagement strategies, with established relationships with Korean community leaders, validated localization approaches, and proven engagement mechanisms providing replicable frameworks for additional market penetration efforts and future product development initiatives within the Korean cryptocurrency ecosystem.

Brand Positioning & Market Presence

Beyond immediate campaign metrics, Bedrock's Korea presence benefits from increased brand recall around uniBTC's core value proposition—Bitcoin liquidity with yield generation—as the protocol continues expanding across chains including Base and Solana. This strategic positioning creates lasting competitive advantages through authentic relationship building and cultural understanding within Korea's sophisticated cryptocurrency market.

Future Growth Foundation & Expansion Potential

The campaign successfully established foundational elements for ongoing community development and future market expansion, including validated localization methodologies, proven engagement mechanisms, and cultural understanding development. These assets provide Bedrock with sustainable competitive advantages and replicable strategies for additional market penetration efforts across other regions and demographics.

"The Bedrock Korea Community Event demonstrates that authentic cultural localization, meaningful reward structures, and community-focused engagement strategies can effectively establish brand presence and create sustainable growth foundations in sophisticated cryptocurrency markets like Korea."