Market Context
Overtake is an on-chain P2P gaming marketplace built on the Sui blockchain, enabling secure, low-fee trading of game assets, accounts, and currencies via multisig smart-contract escrow. Following successful closed and open beta phases in mid-2025, Overtake positioned $TAKE as the marketplace's utility token during TGE and early distribution phases.
South Korea represents one of the world's most active cryptocurrency markets by value received and institutional engagement in East Asia. According to Chainalysis' 2024 Geography of Cryptocurrency report, Korea leads the Eastern Asia market by value received, underscoring both market depth and liquidity that makes it a critical node for new listings and Web3 gaming traction.
Overtake Platform & Product Status
- • Platform: Sui blockchain P2P gaming marketplace
- • Beta Testing: Closed beta → Open beta progression
- • Smart Contracts: Multisig escrow system
- • Product-Market Fit: Early transaction traction
- • Token Utility: $TAKE marketplace integration
- • TGE Status: Pre-launch distribution phase
- • Trading Focus: Game assets, accounts, currencies
- • Fee Structure: Low-cost blockchain transactions
Korean Market Strategic Positioning
Korea's cryptocurrency market demonstrates exceptional responsiveness to coordinated KOL-led activations that can convert awareness into active community participation ahead of token generation events. The market's sophisticated retail investor base and strong preference for community-driven investment decisions make it an ideal environment for pre-TGE education campaigns.
Korean Crypto Market Leadership in East Asia
Campaign Objectives & Strategic Goals
Pre-TGE Education Goals:
- • Marketplace utility education and awareness
- • Token mechanics and flywheel explanation
- • Sui ecosystem integration benefits
- • Gaming asset trading value proposition
Community Activation Targets:
- • Verifiable engagement via KOL AMAs
- • Incentivized participation for community seeding
- • Narrative resonance around token value
- • High-intent user identification and nurturing
"Korea's position as the leading Eastern Asia crypto market by value received makes it a critical launch pad for Web3 gaming projects seeking to establish meaningful community presence and drive sustained engagement."
Campaign Overview
The "Korea AMA Marathon Fevertime" was executed as a comprehensive 4-day educational campaign across four distinct Korean KOL communities, each with specialized themes designed to cover different aspects of the Overtake ecosystem and $TAKE token mechanics. The campaign concluded with a special "yapping raid" and perfect-attendance rewards system.
AMA Marathon Structure & Themes
Day-by-Day Themes:
- • Day 1: Overtake crash course with "Coin Gatsi Tuja"
- • Day 2: $TAKE buyback with "Bulgaemi"
- • Day 3: $TAKE token flywheel with "Cobacknam"
- • Day 4: Final launch prep with "CoinBoys"
Campaign Coordination:
- • X (Twitter) announcement and coordination
- • Web3statDAO community channel mirroring
- • KOL amplification across all channels
- • Consistent messaging and form distribution
Participation Mechanics & Reward Structure
The campaign implemented a sophisticated participation system requiring multiple touchpoints to ensure quality engagement while maximizing reach. Participants needed to complete social media actions and form submissions for each AMA, with additional rewards for perfect attendance across all four sessions.
Comprehensive Reward Distribution System
Per-AMA Rewards:
- • Chicken Meals: 30 winners per session
- • Coffee Rewards: 100 winners per session
- • Total Per AMA: 130 reward recipients
- • Participation Method: Like + RT + Google Form
Perfect Attendance Bonus:
- • SuiPlay Devices: 2 grand prize winners
- • Requirement: Attend all four AMAs
- • Verification: Code collection system
- • Final Draw: Post-series form submission
Campaign Scale
- • Total Chicken Meals: 120 (30 × 4 AMAs)
- • Total Coffee Rewards: 400 (100 × 4 AMAs)
- • SuiPlay Devices: 2 grand prizes
- • Total Reward Pool: 522 individual rewards
Quality Controls
- • Form Integrity: Google Form submission tracking
- • Social Verification: Like + RT requirements
- • Code System: Perfect attendance verification
- • KOL Validation: Community-based authenticity
Implementation Details
The campaign execution leveraged a multi-channel approach coordinated through X (Twitter) announcements and mirrored across Web3statDAO community channels. Each KOL community brought distinct audiences and engagement styles, creating comprehensive coverage of the Korean crypto gaming community.
KOL Community Partnerships & Audience Reach
The selection of four prominent Korean crypto KOLs ensured diverse audience coverage while maintaining thematic consistency across the educational content. Each host brought specialized expertise and established community trust, crucial for effective pre-TGE messaging.
KOL Host Communities & Specializations
Host Community Profiles:
- • "Coin Gatsi Tuja": Educational content focus
- • "Bulgaemi": Token economics expertise
- • "Cobacknam": DeFi mechanics specialization
- • "CoinBoys/Coin Sonyeon": Launch preparation
Content Distribution:
- • X (Twitter) primary announcement channel
- • Web3statDAO community mirroring
- • Individual KOL channel amplification
- • Cross-platform engagement tracking
Technical Execution & Verification Systems
The campaign implemented robust verification mechanisms to ensure authentic participation while maintaining user-friendly access. The Google Form system captured essential data for winner verification while the code collection system validated perfect attendance across all four sessions.
Verification & Quality Assurance Framework
Participation Requirements:
- • Like + Retweet X announcement posts
- • Complete Google Form for each AMA
- • Collect verification codes during sessions
- • Submit final form for SuiPlay draw eligibility
Data Collection & Verification:
- • Social media engagement tracking
- • Form submission timestamp logging
- • Code validation for attendance proof
- • Winner announcement within 72 hours
Campaign Implementation Timeline
Content Format Validation & Community Engagement
Day 3's "$TAKE Flywheel" session was hosted as a Twitter Space by Cobacknam, with the recording made available for broader community access. Additional recap threads were posted for key sessions, ensuring content accessibility beyond live participation windows.
Content Formats & Accessibility Features
Live Session Formats:
- • Traditional AMA Q&A sessions
- • Twitter Space live audio (Day 3)
- • Interactive community discussions
- • Real-time code distribution
Content Preservation:
- • Recording links for key sessions
- • Recap thread summaries
- • Educational content archiving
- • Community feedback collection
Results & Analytics
The Korea AMA Marathon "Fevertime" campaign successfully concluded with all four educational tracks delivered, comprehensive reward distribution executed, and strong community engagement metrics achieved. The campaign demonstrated effective pre-TGE community activation patterns specifically tailored for the Korean market.
Campaign Completion Status & Key Achievements
Execution Results:
- • Campaign Status: Successfully completed August 2025
- • All AMAs Delivered: 4/4 sessions completed
- • Reward Distribution: 522 total rewards allocated
- • Documentation: Recordings and recaps available
Quality Indicators:
- • Form Integrity: Single submission enforcement
- • Verification Success: Code collection system
- • Community Health: Sustained engagement
- • Content Quality: Educational objectives met
Engagement Metrics & Community Response
The campaign's multi-step verification process proved effective in maintaining data quality while maximizing legitimate participation. The perfect attendance draw system successfully incentivized sustained engagement across all four sessions, creating a cohort of highly engaged community members.
Campaign Engagement & Participation Flow
Reward Distribution Analysis & Impact
Per-Session Distribution:
- • Chicken Meals: 30 per AMA × 4 sessions = 120
- • Coffee Rewards: 100 per AMA × 4 sessions = 400
- • Session Participation: 130 rewards per AMA
- • Consistent Engagement: Multi-day commitment
Perfect Attendance Impact:
- • SuiPlay Devices: 2 grand prize winners
- • High-Intent Users: Complete series participation
- • Community Champions: Maximum engagement level
- • Brand Advocacy: Premium reward recipients
Educational Content Delivery & Knowledge Transfer
The four distinct educational tracks successfully covered comprehensive aspects of the Overtake ecosystem, from basic platform introduction through advanced token mechanics and launch preparation. Each session built upon previous knowledge while maintaining accessibility for new participants.
Educational Content Coverage & Progression
"The campaign's success in delivering four comprehensive educational tracks while maintaining high engagement demonstrates the effectiveness of structured, reward-incentivized community building in the Korean Web3 gaming market."
Business Impact
Given Korea's outsized cryptocurrency participation and liquidity indicators in the region, this pre-TGE push likely strengthened localized awareness for $TAKE and the Overtake marketplace ahead of listings. The campaign complemented Sui ecosystem momentum and press-visible token distribution milestones, positioning Overtake for successful market entry.
Strategic Market Positioning & Awareness Building
The campaign successfully established Overtake's presence in Korea's sophisticated crypto gaming community through targeted education and community building. The four-day intensive format created sustained mindshare and established key relationships with influential Korean crypto communities.
Market Impact Assessment & Strategic Outcomes
Immediate Impact:
- • Awareness Building: Comprehensive ecosystem education
- • Community Seeding: High-intent user identification
- • KOL Relationships: Established influencer network
- • Market Preparation: Pre-TGE positioning success
Long-term Positioning:
- • Korean Market Entry: Foundation for expansion
- • Community Infrastructure: Sustainable engagement base
- • Brand Recognition: Established market presence
- • Ecosystem Integration: Sui blockchain synergy
Sui Ecosystem Synergy & Blockchain Gaming Leadership
The campaign's success reinforces Overtake's position within the broader Sui ecosystem while establishing the platform as a leading P2P gaming marketplace in the Korean market. The educational focus on blockchain gaming utility and token mechanics created informed community advocates.
Ecosystem Integration & Future Growth Opportunities
Sui Ecosystem Benefits:
- • Technical Advantage: Low-fee blockchain transactions
- • Smart Contract Security: Multisig escrow system
- • Ecosystem Growth: Shared network effects
- • Developer Community: Technical collaboration opportunities
Gaming Market Leadership:
- • P2P Innovation: Marketplace utility demonstration
- • Asset Trading: Secure transaction infrastructure
- • Community Trust: Established user confidence
- • Market Expansion: Korean gaming culture integration
Projected Market Impact & Growth Trajectory
Replicable Campaign Framework & Best Practices
The campaign's structure provides a replicable framework for other Web3 projects seeking to establish presence in Korea's crypto gaming market. The combination of educational content, KOL partnerships, and reward-based engagement creates a sustainable model for community building.
Campaign Framework & Replication Guidelines
Success Factors:
- • Multi-Day Format: Sustained engagement building
- • Educational Focus: Value-driven content delivery
- • KOL Partnerships: Authentic community integration
- • Reward Structure: Incentivized participation model
Replication Best Practices:
- • Market Research: Local community preferences
- • Quality Controls: Verification system implementation
- • Content Planning: Progressive education structure
- • Measurement Framework: Success metrics definition
"The Overtake Korea AMA Marathon demonstrates that strategic, education-focused community building can effectively prepare Korean markets for Web3 gaming adoption while establishing sustainable competitive advantages for blockchain-based platforms."