PEAQ × COINBOY AMA: Expanding DePIN Narrative in Korea

Executive Summary

peaq executed a strategically designed Korea-focused AMA campaign to establish market presence ahead of Korea Blockchain Week 2025, where the company serves as Title Sponsor. The dual-platform approach leveraged X Spaces and Sidekick simulcast to maximize reach while incorporating Korean interpretation and substantial local incentives to drive community engagement and DePIN awareness.

The campaign successfully demonstrated peaq's commitment to the Korean market through localized content delivery, expanded reward structures, and community-driven engagement mechanisms. With Martin El Khouri (CBO) as the featured guest, the AMA positioned peaq's Machine Economy vision within Korea's sophisticated cryptocurrency ecosystem, creating a foundation for sustained growth and KBW2025 conference visibility.

Project Background

peaq represents a purpose-built layer-1 blockchain specifically designed for DePIN (decentralized physical infrastructure networks), positioning itself as "the global computer powering the Machine Economy." The platform currently hosts over 50 real-world applications across more than 20 industries, including artificial intelligence and energy sectors, demonstrating practical blockchain implementation beyond traditional financial use cases.

peaq's Technology Foundation & DePIN Focus

The peaq blockchain and native token are fully operational, with the network emphasizing real-world device integrations and DePIN use cases that enable individuals to own and earn from physical infrastructure as automation scales globally. This approach differentiates peaq from traditional blockchain projects by focusing on tangible, revenue-generating infrastructure rather than purely speculative applications.

Korea Blockchain Week 2025 Title Sponsorship

peaq's role as Title Sponsor for KBW2025: IMPACT represents a significant strategic investment in the Korean market, providing premium conference visibility and positioning DePIN as a mainstream thesis within the region. This sponsorship creates multiple touchpoints for brand exposure, thought leadership positioning, and community engagement throughout the conference period.

"peaq's approach to DePIN represents the next evolution of blockchain technology, moving beyond speculative applications to create real-world value through infrastructure ownership and automation-driven revenue streams."

Market Context

South Korea maintains its position as one of the most engaged cryptocurrency markets globally, with approximately 18.25 million crypto investors by end-2024, reflecting exceptional retail penetration and market sophistication. This deep engagement creates an ideal environment for innovative blockchain projects seeking to establish meaningful market presence and community adoption.

Korean Cryptocurrency Market Dynamics

Market value surged to approximately $77.5 billion in the second half of 2024 as trading activity rebounded significantly, demonstrating persistent liquidity and sustained enthusiasm among Korean retail investors. Daily trading volumes consistently reached multi-trillion KRW ranges throughout late 2024, highlighting the market's depth and consistent engagement levels.

Strategic Fit for DePIN Narrative

Korea's advanced technology infrastructure, high smartphone penetration, and strong IoT adoption create natural synergies with peaq's DePIN vision. The market's familiarity with complex technology concepts and willingness to engage with innovative blockchain applications position it as an ideal testing ground for Machine Economy concepts and real-world infrastructure tokenization.

Campaign Strategy

The campaign strategy focused on three core objectives: localizing peaq's Machine Economy narrative for Korean audiences, building a qualified community beachhead through targeted engagement, and priming conference-stage visibility for peaq's leadership team ahead of KBW2025. This multi-faceted approach balanced immediate community building with long-term strategic positioning.

Dual-Platform Distribution Strategy

The innovative "dual-screen" approach encouraged participants to maintain both X Spaces and Sidekick streams simultaneously, maximizing eligibility for farming mechanics and AMA rewards while leveraging Sidekick's live-trading-style engagement features. This strategy created multiple touchpoints for audience interaction and increased overall campaign reach through platform-specific engagement mechanisms.

Localization & Community Building Approach

Korean interpretation support ensured maximum comprehension and participation among local audiences, while the substantial prize pool and KBW ticket incentives created strong motivation for quality engagement. The campaign design prioritized building lasting community connections rather than purely transactional participation, establishing foundations for ongoing Korean market development.

Execution Details

The campaign launched on September 14, 2025, at 22:30 KST with a pre-show Sidekick simulcast beginning at 22:00 KST and resuming after the main AMA session. COINBOY served as the host platform, bringing established credibility and audience reach to the collaboration, while Martin El Khouri represented peaq as the featured guest speaker.

Event Structure & Timeline Management

The carefully orchestrated timeline created multiple engagement windows, beginning with the pre-show simulcast to build anticipation, transitioning to the main X Spaces AMA for core content delivery, and concluding with post-AMA Sidekick coverage for extended discussion and community interaction. This structure maximized participation opportunities across different audience preferences and time availability.

Reward Structure & Incentive Expansion

The initial prize pool featured 5 KBW2025 tickets, which expanded to 8 tickets during the announcement cycle, signaling positive momentum and growing community interest. Additional incentives included 10 chicken and 100 coffee giveaways, creating multiple reward tiers that encouraged broad participation while maintaining premium value for top engagement levels.

Community Amplification & Pre-Event Marketing

Multiple community accounts and discussion threads amplified event details and reward information throughout the pre-launch period, contributing to awareness building and participation intent across both X Spaces and Sidekick platforms. The pre-opened Google Form streamlined the claims process, reducing friction for participants and demonstrating professional event management capabilities.

Results & Impact

The campaign concluded successfully on September 14, 2025, as scheduled, with both X Spaces and Sidekick simulcast executing according to plan. The reward expansion during the announcement cycle and pre-opened claim process indicated strong community response and professional execution quality that enhanced peaq's brand perception in the Korean market.

Community Engagement & Platform Metrics

The Sidekick COINBOY channel maintained a 1.8K-follower base, providing a foundation for continued post-AMA engagement and follow-up communications. Multiple community amplification instances and cross-platform discussion threads demonstrated organic interest generation and sustained engagement throughout the campaign period, indicating successful community activation beyond immediate participation metrics.

Brand Positioning & Market Awareness

The campaign successfully positioned peaq within Korea's sophisticated cryptocurrency ecosystem while demonstrating the company's commitment to localized engagement and community building. The professional execution quality, substantial incentive structure, and educational content delivery established peaq as a serious player in the Korean market ahead of KBW2025 conference activities.

"The peaq × COINBOY AMA demonstrates how strategic localization, professional execution, and community-focused incentives can create meaningful market entry points for innovative blockchain projects in sophisticated markets like Korea."

Strategic Implications

The campaign's success establishes a replicable framework for blockchain projects seeking to enter the Korean market through community-driven engagement and localized content delivery. The combination of substantial incentives, professional execution, and educational focus creates a model that balances immediate participation with long-term relationship building and brand development.

Market Entry Strategy Validation

By anchoring the AMA around DePIN education and KBW positioning while offering locally resonant incentives and simultaneous platform coverage, peaq effectively validated its market entry approach and established foundations for sustained ecosystem growth. The campaign demonstrated that Korean audiences respond positively to well-structured, professionally executed initiatives that respect local market dynamics and provide genuine value.

Future Development Recommendations

Building on the campaign's success, recommended next steps include developing regular educational content series about DePIN concepts in Korean language, establishing ongoing community engagement programs, and leveraging the KBW2025 Title Sponsorship for maximum conference impact. The established community foundation provides an ideal base for sustained growth and feedback collection for product development initiatives.