Executive Summary
Yellow Network partnered with HighCrypto to launch and activate its Korean community through a strategically designed low-friction Telegram entrance campaign distributed via Gleam. The initiative successfully combined high-appeal local rewards with clear, on-chain-adjacent calls-to-action that directly mapped to Yellow's product funnel, including Vault visits, social follows, and community onboarding processes.
Campaign Achievement Overview
July 30 - August 13
Campaign Period
130 Prizes
Local Gift Cards
Strong Uptake
Korean Community
The campaign concluded successfully as scheduled and delivered strong early indicators of market fit within Korea's exceptionally active retail crypto landscape. The strategic focus on localized rewards and streamlined user experience proved highly effective in establishing Yellow Network's presence in one of the world's most sophisticated cryptocurrency markets.
About Yellow Network
Layer-3 Clearing Network Architecture
Yellow Network is building a revolutionary decentralized Layer-3 clearing network designed to aggregate liquidity across venues and enable real-time, cross-chain trading among brokers via state channels. This innovative approach effectively blends the benefits of centralized exchange (CEX) and decentralized exchange (DEX) models while addressing critical issues including fragmentation, latency, and counterparty risks.
Yellow Network Core Features
Technical Infrastructure:
- • Peer-to-peer mesh of broker nodes
- • State-channel clearing mechanisms
- • Cross-chain settlement capabilities
- • Enhanced capital efficiency protocols
Product Ecosystem:
- • Yellow Vault non-custodial wallet
- • Season-based points system
- • Leaderboard engagement mechanics
- • Future $YELLOW token distribution
Institutional Backing and Market Credibility
Yellow Network's credibility and momentum are reinforced by securing a $10 million seed round led by Ripple co-founder Chris Larsen, with backing and support from prominent firms including Consensys, GSR, and other institutional investors. This substantial funding demonstrates strong institutional confidence in Yellow's clearing thesis and market positioning.
Yellow Network Development Roadmap
Korean Market Analysis
Market Scale and Engagement Dynamics
Korea represents one of the world's most engaged cryptocurrency markets, characterized by deep retail participation and exceptionally high fiat-to-crypto activity. Recent data from Korea's Financial Intelligence Unit (FIU) for H1 2024 reveals the remarkable scale and momentum of this market ecosystem.
Korean Crypto Market Metrics
Strategic Market Advantages for Yellow Network
The Korean market offers unique advantages that align perfectly with Yellow Network's community-driven growth strategy and technical infrastructure requirements. The combination of sophisticated retail investors, high transaction volumes, and strong social media engagement creates an ideal environment for Yellow's expansion.
Korean Market Opportunity Assessment
Market Statistics:
- • KRW 6 trillion daily trading volume (+67% H1 2024)
- • KRW 55.3 trillion domestic market cap
- • ~$130B crypto value received (Chainalysis)
- • ~20% population participation rate
Strategic Benefits:
- • Rapid community bootstrapping potential
- • High receptivity to trading innovations
- • Strong social propagation mechanisms
- • Sophisticated DeFi understanding
Campaign Overview
Campaign Structure and Mechanics
The "Yellow Korea Community Entrance Event" was meticulously designed as a low-friction entry point for Korean users to engage with Yellow Network's ecosystem. Running from July 30 to August 13, 2025, with winner announcements on August 14 (KST), the campaign featured compelling local rewards and streamlined participation mechanics.
Prize Distribution Structure
- • 30 x KRW 30,000 Baemin gift cards
- • 100 x Mega Coffee gift cards
- • Total: 130 localized prizes
- • Focus: Korean user preferences
Participation Requirements and User Journey
The campaign utilized Gleam's platform to create a seamless user experience with clear, actionable tasks that guided participants through Yellow Network's ecosystem. Each requirement was strategically designed to build lasting engagement beyond the campaign period.
Campaign Participation Framework
Required Actions:
- • Join Korean Announcement Telegram channel
- • Join Korean Chat Telegram channel
- • Follow Korean X (Twitter) account
- • Visit Yellow website and Vault platform
Optional Enhancements:
- • Referral program participation
- • Phone number verification
- • Additional social media engagement
- • Community interaction activities
Campaign Engagement Flow
Results & Impact
Campaign Performance and Community Growth
The Yellow Korea Community Entrance Event achieved remarkable success across all key performance indicators, demonstrating the effectiveness of the localized approach and the strong market fit of Yellow Network's value proposition within the Korean cryptocurrency ecosystem.
Campaign Success Metrics
Community Establishment:
- • Active Korean Channels: Successfully launched
- • Community Engagement: High participation rates
- • Social Media Growth: Significant follower increase
- • Platform Visits: Strong Vault traffic generation
Market Penetration:
- • Brand Awareness: Established Korean presence
- • User Acquisition: Quality community members
- • Engagement Quality: High-intent participants
- • Future Pipeline: Strong foundation built
Community Channel Performance
The establishment of dedicated Korean communication channels proved highly effective in creating sustainable engagement pathways. Both the announcement and chat channels demonstrated strong activity levels, indicating successful community ignition and ongoing user interest.
Community Growth Analysis
Product Funnel Integration Success
The campaign's strategic integration with Yellow Network's product ecosystem, particularly the Vault platform, created effective pathways for converting campaign participants into engaged users. The emphasis on platform visits and account creation established a foundation for long-term user retention and engagement.
Strategic Insights
Campaign Success Factors Analysis
The exceptional performance of Yellow Network's Korean market entry campaign can be attributed to several key strategic decisions that aligned perfectly with local market dynamics and user preferences. The campaign's success provides valuable insights for future Web3 project launches in the Korean market.
Strategic Success Framework
Localization Excellence:
- • Korean-specific reward selection (Baemin, Mega Coffee)
- • Dedicated Korean language channels
- • Cultural alignment with local preferences
- • Timezone-optimized campaign timing
Technical Execution:
- • Seamless Gleam platform integration
- • Multi-channel coordination efficiency
- • Clear user journey mapping
- • Effective funnel conversion design
Market Fit Validation and Future Implications
The campaign's success validates Yellow Network's strategic approach to Korean market entry and establishes a replicable framework for expansion into other key markets. The demonstrated ability to achieve high-quality user acquisition and community engagement positions Yellow favorably for continued growth in the region.
Strategic Impact Projection
"Yellow Network's Korean community entrance campaign represents a masterclass in strategic Web3 market entry, successfully combining compelling localized incentives with seamless technical execution to achieve remarkable community activation. The campaign's emphasis on cultural alignment and user experience optimization demonstrates the evolution of blockchain project marketing toward mainstream adoption strategies." - HighCrypto Strategic Analysis Team
Long-term Strategic Value
Beyond immediate campaign metrics, the initiative established crucial infrastructure for Yellow Network's ongoing Korean operations, including active community channels, local brand recognition, and a pipeline of engaged users familiar with the platform's value proposition and technical capabilities.