Executive Summary
DeAgentAI successfully executed a Korean community opening campaign that leveraged the Chuseok (Korean Thanksgiving) holiday period to establish a strong local presence in one of the world's most important cryptocurrency markets. The campaign generated significant community engagement through strategic timing, culturally appropriate messaging, and targeted incentives.
Project Overview: DeAgentAI
DeAgentAI stands as a next-generation AI infrastructure platform built on SUI, BSC, and BTC blockchain networks. The platform enables users to easily deploy and operate autonomous AI agents with identity, continuity, and consensus capabilities. As the leading AI infrastructure in the SUI ecosystem, DeAgentAI has garnered significant attention from both institutional investors and the broader crypto community.
Key Achievements
- Seed Funding: Secured $6 million (Aug 2024)
- Strategic Investment: Additional fund from Silicon Valley's Valkyrie Fund (Aug 2025)
- Total Investment: Cumulative $10 million
- Market Position: Ranked #1 in SUI ecosystem AI infrastructure by DAU
- Market Cap: Achieved $631 million post-Binance listing
Korean Market Strategy
Why Korea?
South Korea represents one of the most critical cryptocurrency markets globally, ranking second in crypto penetration worldwide. With nearly 20% of the adult population holding digital assets, the Korean market presents exceptional opportunities for blockchain projects seeking genuine community adoption rather than speculative trading interest.
Korean Market Characteristics
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Driven by Community
Strong investment culture driven by social proof.
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High Engagement
Active participation in legitimate projects.
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Long-term Focus
Preference for platforms with demonstrated value.
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Relationship Value
Cultural importance of local relationship building.
DeAgentAI's entry strategy recognized these factors, positioning the project as a serious infrastructure player rather than a speculative token opportunity.
Campaign Design: Chuseok Community Opening Event
Strategic Timing
Duration: October 1-12, 2025
Theme: "Chuseok Blessings"
The campaign strategically coincided with Korea's most important cultural
holiday, creating multiple touchpoints for potential community members
during a period of increased digital engagement.
Participation Mechanism
- Join Official Korean Telegram
- Follow Official Twitter
- Submit Encouraging Messages
- Complete Simple Quiz (Google Form)
Incentive Structure (183 Total Prizes)
Campaign Execution Results & Impact
Participation Analysis
The campaign achieved robust community growth, with participant numbers exceeding initial projections significantly. Cultural timing proved critical for success.
Community Growth
Successfully established DeAgentAI's Korean community presence, creating a foundation for ongoing engagement via Telegram and Twitter.
Strategic Implications for Clients
The DeAgentAI campaign demonstrates that cultural timing (Chuseok alignment) and localized rewards (Naver Pay, Coffee) are far more effective than generic crypto promotions in the Korean market.
HighCrypto specializes in this exact type of localized strategy. We don't just translate; we culturalize your campaign to ensure maximum resonance. Whether it's timing, rewards, or messaging, we know what moves the Korean market.