Executive Summary
Falcon Finance successfully executed a strategic community engagement campaign in South Korea, leveraging the launch of their Tether Gold (XAUt) and Backed's xStocksFi integrations. The "Gold Works for You" campaign achieved exceptional results, with participation rates exceeding 500% of initial projections and driving substantial community growth within the newly established Korean Telegram community.
Key Performance Indicators
Project Overview: About Falcon Finance
Falcon Finance is building the first universal collateralization infrastructure that transforms any custody-ready asset—including digital assets, currency-backed tokens, and tokenized real-world assets—into USD-pegged onchain liquidity. The platform's synthetic dollar, USDf, enables users to mint overcollateralized stablecoins using diverse collateral types and earn sustainable yields through staking.
As of the campaign launch, Falcon Finance had achieved over $2.1 billion in USDf supply, backed by more than $2.3 billion in reserves, with weekly attestations by HT Digital and quarterly ISAE 3000 assurance audits ensuring full transparency.
Recent Developments
Tether Gold Integration
Integrated XAUt as collateral, unlocking gold-backed DeFi yield opportunities for users seeking exposure to traditional store-of-value assets.
Tokenized Stocks Partnership
Partnered with Backed to integrate xStocksFi (TSLAx, NVDAx, MSTRx, CRCLx, SPYx), enabling users to mint USDf using tokenized equities.
The Korean Crypto Market Opportunity
South Korea represents a strategic priority for global crypto projects, combining massive retail participation with emerging institutional infrastructure. According to Chainalysis's 2025 Global Crypto Adoption Index, South Korea ranks as the 15th most active nation globally for cryptocurrency adoption.
Market Size & Activity
- • $77.5 billion market size in H2 2024
- • Over 20% of population active in crypto
- • Upbit dominates with 71.6% of trading volume
Strategic Rationale
- • Diversified collateral options demand
- • Yield generation from real-world assets
- • Transparent, audited protocols preference
Campaign Strategy & Implementation
Campaign Concept: "Gold Works for You"
The campaign centered on introducing Falcon Finance's newly integrated collateral types—tokenized gold and stocks—to the Korean market through an interactive community engagement initiative. By positioning these traditionally passive assets as "working assets" that generate yield, the campaign emphasized the practical benefits of Falcon's universal collateralization infrastructure.
Participation Mechanics
- Join Both Telegram Channels: Users required to join both the announcements channel (@FalconFinanceKR_Announcements) and community chat (@FalconFinanceKR).
- Share Asset Preference: Post in community chat naming a preferred collateral asset (e.g., "TSLAx - Let's mint USDf with Tesla collateral!") with hashtag #RWA가즈아.
- Complete Google Form: Submit participation form with contact information and proof of engagement.
Featured Collateral Assets
Tokenized Gold (XAUt)
Tether Gold - fully backed by physical gold, offering time-tested store-of-value properties with DeFi liquidity.
Tokenized Stocks (xStocksFi)
TSLAx (Tesla), NVDAx (Nvidia), MSTRx (MicroStrategy) - compliant equity exposure on-chain.
Campaign Results & Impact
The "Gold Works for You" campaign concluded on November 6, 2025, significantly exceeding initial participation targets. The campaign's success reflects strong market receptivity to tokenized real-world asset collateral.
Participation vs Target
Key Achievements
- Exceptional Participation Rate: Achieved 612% participation rate relative to initial reward allocation.
- Community Expansion: Korean Telegram community experienced 358% growth during the campaign period.
- Organic Engagement: User-generated content confirming strong interest in Tesla (TSLAx) and Gold (XAUt) collateral.
- Brand Positioning: Successfully positioned Falcon Finance as an innovative leader in tokenized RWA infrastructure.
Conclusion & Strategic Implications
Falcon Finance's "Gold Works for You" campaign exemplifies effective community-driven marketing in the competitive Korean crypto market. By achieving over 600% participation rates and substantial community growth, the campaign successfully established Falcon's presence in a strategic market while educating users about innovative tokenized asset collateral options.
Future outlook positions Falcon Finance favorably for continued Korean market expansion, utilizing this established community base to scale educational programs and explore further institutional partnerships.