Project Overview
Intuition is a cutting-edge Web3 infrastructure project that reimagines web architecture for AI agents through a decentralized knowledge graph. The project utilizes atomic data units (Atoms) and token-curated registries (TCR) to create a trust layer that enables AI agents to navigate and validate information autonomously.
Korean Market Strategy
Intuition strategically targeted South Korea, recognized as one of the world's most critical cryptocurrency markets. The Korean crypto market has experienced explosive growth, reaching $77.5 billion (108 trillion won) in the second half of 2024, with approximately 20% of the population actively participating in crypto trading. This represents more than 6 million Korean crypto holders, making it an essential market for any serious blockchain project.
Campaign Design: Storyteller Campaign Season 2
From October 27 to November 24, 2025, Intuition executed the "Storyteller Campaign Season 2" through marketing agency Despread, designed as a collaborative KOL-community growth initiative.
Campaign Structure
The campaign employed a unique win-win model where Korean KOLs (Key Opinion Leaders) and community members collaborated to increase Intuition's "Korean Mindshare" - a metric measuring brand awareness and discussion volume within Korean crypto communities.
Reward Pool Mechanics
- Total rewards: Up to 0.015% of total TRUST token supply
- Distribution based on Korean Mindshare achievement:
- ≥10% Mindshare → 0.015% of total supply
- 5-10% → 0.01% of total supply
- 2-5% → 0.005% of total supply
Allocation Strategy
- 50% to top 20 KOL storytellers based on leaderboard performance
- 40% to 200 community members selected by top KOLs
- 10% to 20 active community contributors
Participation Requirements
- • Telegram Community: Join official Korean announcement and chat channels
- • Twitter Engagement: Follow official account (@0xIntuition)
- • Discord Integration: Join official Discord server
- • Form Completion: Submit participation details via Google Form
Campaign Results & Launch Success
The campaign culminated successfully with Intuition's TGE and exchange listing on November 5, 2025. The token launched successfully, with TRUST currently trading at $0.1266 with a $23 million market cap.
Community Growth
- • Established strong Korean community presence across Telegram, Discord, and Twitter
- • Created sustainable community engagement through the collaborative KOL model
- • Built local brand recognition in one of the world's most active crypto markets
Exchange Performance
- • Successful listing on Binance Alpha and Futures
- • Strong market reception with healthy trading volume of over $10.8 million daily
- • Price stability post-listing, indicating strong community support
Key Success Factors
- Market Timing: Leveraged the significant Korean crypto market growth and retail participation
- Community-Centric Approach: Created genuine value for participants through meaningful rewards
- KOL Collaboration: Utilized respected Korean crypto influencers for authentic community building
- Multi-Platform Integration: Comprehensive engagement across Telegram, Twitter, and Discord
- Measurable Objectives: Used "Korean Mindshare" metrics to track campaign effectiveness
Marketing Impact for HighCrypto.io
This case demonstrates successful execution of a community-first marketing strategy in the Korean crypto market. The campaign's collaborative model between KOLs and community members created organic growth that directly supported successful exchange listings, providing a replicable framework for future Web3 projects targeting Korean market entry.
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