Executive Summary
OpenEden partnered with DOKDO DAO to launch the Korean Creator Campaign from October 23 to November 6, 2025. This strategic initiative aimed to leverage the power of Korean crypto influencers to educate the market about OpenEden's RWA (Real World Asset) tokenization offerings. The campaign achieved exceptional success, oversubscribing by 600% and significantly boosting OpenEden's presence in the critical Korean market.
1. Project Overview: OpenEden
OpenEden is a pioneering fintech company founded in 2022, dedicated to bridging traditional finance and decentralized finance through real-world asset (RWA) tokenization. Based in Singapore, the project has raised over $5 million in funding, including strategic investment from Binance Labs (now YZi Labs) and recently completed a round with Ripple, Lightspeed Faction, and FalconX.
- Flagship Product: TBILL Vault (exposure to tokenized U.S. Treasury bills)
- TVL: Over $225 million in tokenized value
- Native Token: $EDEN (Utility, Discounts, Governance)
2. Korean Market Position & Strategy
Why Korea Matters for RWA
Market Size 🇰🇷
Korea is the world's 2nd largest crypto market with ~$663 Billion in trading volume. It generates 60% of all crypto-native media traffic in Asia.
Investor Profile 👥
Over 2 million Koreans hold crypto. 10,000+ "Whales" hold over $740k (1B KRW) individually, totaling 24 Trillion KRW in assets.
OpenEden's strategy focused on penetrating this high-value market by directly engaging the community through trusted voices—content creators.
3. Korean Creator Campaign Analysis
The campaign, run in partnership with DOKDO DAO, was designed to be inclusive and educational. It invited creators to produce content explaining OpenEden's TBILL Vault and RWA benefits.
🎓 Campaign Parameters
- Duration: October 23 - November 6, 2025 (14 Days)
- Reward Pool: 20,000 $EDEN (~$3,000)
- Target: 200 Creator Submissions
- Structure: Open to all creators (Video, Threads, Articles) to maximize authenticity.
Execution Strategy
By allowing participation from both macro-influencers and micro-creators, the campaign created a "network effect" across diverse communities. The 818% oversubscription rate (1,200 participants vs 200 target) validated this inclusive approach.
4. Campaign Results & Impact
The campaign delivered explosive growth metrics, establishing OpenEden as a thought leader in the Korean RWA sector.
💹 Market & Token Impact
- Token Price: $EDEN increased +23% during the campaign period.
- Trading Volume: KRW-denominated volume surged +65%.
- Exchange Listing: Successfully listed on Coinone KRW market on October 1.
Beyond numbers, the campaign produced a library of high-quality educational content explaining complex RWA concepts, which continues to serve as an onboarding resource for new Korean users.
5. Strategic Implications & Future Outlook
The success of this campaign provides a blueprint for RWA adoption in Asia:
- Strong Appetite: Korean investors are actively seeking stable, yield-bearing RWA products.
- Creator Power: Decentralized creator campaigns drive more authentic engagement than traditional ads.
- Education First: Simplifying complex financial products is the key to mass adoption.
Moving forward, OpenEden is doubling down on Korea with offline events like "Tokenizing Global Finance: Seoul Edition" and expanded potential partnerships with key Korean financial institutions.