Executive Summary
Orderly Network has strategically positioned itself in the Korean cryptocurrency market through a comprehensive community-building campaign. This case study examines their recent Korean community entrance event and broader marketing initiatives that have yielded significant results, including major exchange listings and a 737% participation rate in community events.
Project Overview: Orderly Network
Orderly Network stands as a leading omnichain liquidity layer designed specifically for Web3 DeFi builders. The project provides robust trading infrastructure with CEX-level performance while maintaining complete decentralization.
🔄 Omnichain Liquidity
Unified order books across multiple chains.
âš¡ CEX Performance
Low latency infrastructure for professional trading.
Korean Market Context
The Korean crypto market reached $77.5 billion in late 2024, with 20% of the population actively trading. Korean exchanges like Upbit and Bithumb account for 96% of total trading volume, making it a critical market for liquidity and discovery.
Campaign Details & Execution
Orderly Network launched a comprehensive Korean community-building initiative focused on authentic engagement.
Participation Mechanics
- Channels: Official Telegram Group & Chat
- Action: Post encouraging messages about Orderly
- Rewards: Baemin (Food Delivery), Chicken Vouchers, Coffee Coupons
Market Results & Achievements
Consistent Korean marketing efforts have yielded measurable success in both community growth and institutional recognition.
✅ Exchange Success
The campaign contributed to high-profile listings:
- December 2024: Bithumb Listing
- October 2025: Upbit KRW Pair Listing
Strategic Partnership: KODA
Orderly Network's collaboration with KODA (Korea's largest digital asset custodian) simplifies DeFi access for Korean investors, leveraging established custody solutions to enhance trust and compliance.
Future Implications
The success of this campaign demonstrates that projects investing in sustained Korean market engagement can achieve significant community expansion and successful exchange listings. Orderly Network is now well-positioned to benefit from the market's continued growth.