Executive Summary
RedStone, a modular oracle infrastructure provider, conducted a strategic TV appearance on Korea's premier cryptocurrency show "Crypto Insights" (크립토 인사이트). The campaign, aired on Maeil Business TV on October 24, 2024, featured co-founder Marcin Kaźmierczak and included an interactive viewer engagement component with valuable prizes, successfully reinforcing RedStone's position in the $77.5B Korean market.
Campaign Details & Execution
The campaign leveraged a prime-time TV slot (22:30-23:15 KST) to reach a mass audience of crypto investors. The segment combined educational content about RedStone's modular oracle technology with a gamified participation mechanism.
📺 Broadcast Metrics
- Platform: Maeil Business TV (KT 182, LG 164, SkyLife 153) + YouTube Live
- Date: October 24, 2024
- Format: Interview + Interactive Quiz/Form
Participation Mechanism
Viewers were invited to capture screenshots of the broadcast and complete a Google Form registration, joining RedStone's Korean Telegram community to qualify for the prize pool.
- Grand Prizes: Nintendo Switch 2, Galaxy S25+
- Community Rewards: Chicken vouchers (10x), Coffee vouchers (100x)
Korean Market Strategy
South Korea represents one of the most active cryptocurrency markets globally. With the market size doubling to $77.5 billion in 2024 and 20% of the population participating in crypto trading, effective PR strategies require moving beyond digital-only channels.
RedStone's appearance on legacy media (TV) signaled legitimacy and commitment to the local market, complementing their successful Upbit listing in September 2024 which saw the RED token price surge 55%.
RedStone's Growth Trajectory (2024)
Campaign Results
The TV campaign successfully bridged the gap between technical infrastructure and retail investor awareness.
✅ Key Achievements
- Community Expansion: Successful conversion of TV viewers to Telegram subscribers (t.me/redstone_kr).
- Brand Positioning: Reinforced RedStone as a leading oracle provider for DeFi protocols in Korea.
- Technical Showcase: Demonstrated capability to support 110+ blockchains and 1,300+ assets.
Strategic Impact
This campaign demonstrated the effectiveness of hybrid media strategies in Korea. By combining a high-trust medium (TV News) with high-engagement digital activations (Telegram/Forms), RedStone successfully built a narrative of reliability and accessibility.
The campaign leveraged Korea's intense interest in infrastructure projects, positioning RedStone as the go-to solution for data integrity in the expanding DeFi landscape.