Executive Summary
Tria's strategic AMA campaign with DOKDO DAO successfully established the project's presence in Korea's $77.5B cryptocurrency market. Leveraging the power of community engagement and educational content, Tria introduced its revolutionary BestPath cross-chain payment technology to Korean investors, achieving 378% higher participation than projected.
Project Overview: Tria
About Tria
Tria is building the future of borderless banking through its proprietary BestPath technology, a revolutionary cross-chain infrastructure that enables seamless transactions across 100+ blockchains without gas fees. The platform services over 250,000 users with a gasless, self-custodial neobanking solution.
Key Features
BestPath AVS
Intent-based marketplace ensuring fastest, cheapest cross-chain transactions.
Global Crypto Cards
Visa-powered cards in 150+ countries supporting 1000+ tokens.
Zero Gas Fees
Revolutionary gasless transactions across multiple chains.
Self-Custody
Enterprise-grade encryption with complete user control.
The Korean Opportunity: A $77.5B Market
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High Value: Total Market Value of $77.5 billion (2024).
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Massive Adoption: 16+ million crypto traders (32% of population).
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Active Trading: Daily Average Trading volume of $12 billion.
Campaign Strategy: DOKDO DAO Partnership
Partner: DOKDO DAO (Prominent Korean Crypto Community)
Format: Interactive AMA with real-time Q&A on Discord.
Execution & Incentives
$180 USDT total reward pool distributed across pre-event questions, live engagement, and raffles.
App registration, Discord membership, formulation of quality questions.
Campaign Results and Impact Analysis
Participation
Attracted over 1,200 community members (Target: 200).
User Acquisition
800+ new Tria app installations from Korean users.
Engagement Quality
150+ quality pre-event questions and 95% live attendance rate.
Cost Efficiency
CAC under $0.25 per qualified user.
Community Sentiment
"Technical appreciation for gasless cross-chain functionality and strong interest in global crypto card availability."
Conclusion & Future Outlook
Successful Market Entry
The Tria AMA campaign represents a textbook example of effective Korean market entry through community partnership. By leveraging authentic community relationships and providing genuine educational value, Tria successfully established a foundational market presence.
Recommendations:
- Sustain engagement through regular AMA series.
- Develop localized Korean content.
- Explore partnerships with Korean exchanges.